![]() ![]() ![]() Under the MANUAL ACTIONS option Google will tell you if a manual penalty is imposed on your website. In order to recover from the penalty you need to find out the possible causes, take corrective actions and wait for the next Google update to see if you have recovered (at least partly) or not. In this case it means that your website violates one or more rules of the ranking algorithm. The second type of penalty is the algorithmic penalty (think Panda or Penguin). In such a cases in order to get the penalty removed you need to file a reconsideration request and someone from Google will review the website again and decide if the penalty is to be removed or not. First is the manual penalty which means that the Google quality team reviewed a website and decided to impose a penalty. Google can impose two types of penalties to websites. #6 – Check if your website is under a manual penalty you cannot go back see your link status so what you should do is keep this data (at least the number of links) in an Excel sheet for statistical purposes. The data provided for incoming links is not historical i.e. You can use the data to identify if you have any ‘bad links’ that need to be removed.In case there is sudden problem with incoming links you can use the DOWNLOAD LATEST LINKS to see which links may have caused the problem.You know which pages from your website have more links. ![]() You know which terms they use to link to you.Knowing the number of links pointing to your website (homepage or internal pages) is necessary for many reasons: Something to be aware off is that the data in SEARCH QUERIES is only available for the past 90 days so if you need to keep history for more than 3 months, you need to download the data on monthly basis. For beginners you can use this data to understand your website’s strengths and weaknesses when it comes to Google search traffic. Besides the actual keyword term you can also see the impressions (how many times a page from your website appeared in the results), clicks (how many people visited your website), the CTR and average position for that keyword.įor the more experienced, this information is extremely valuable for creating a long term successful SEO campaign. The Search Queries feature has a number of useful functions like:Ī graph that shows your performance in Google Search – a handy tool to spot dramatic changes to your Google traffic (either positive or negative)Īll the keyword searches that triggered your website to appear in Google search. Perhaps one of the most commonly used features of webmaster tools, especially after Google removed the keywords data from Google Analytics, is the search Queries (you can find it under SEARCH TRAFFIC on the left menu). If you are using WordPress this is under SETTINGS > GENERAL > WORDPRESS ADDRESS (URL) #4 – Identify which keywords bring Google traffic to your website The setting you have here should be the same in your website as well. In the SITE SETTINGS screen you also configure whether Google should use the What this means is that if you set the preferred domain as the Google will treat any links pointing to the same way as it treats links. The effect of such a setting is that your website will perform better in .uk than (of course a lot of other factors play a role but the general idea is that Google will give more preference to what you have set here). You can use the SITE SETTINGS (it’s under SETTINGS) in Webmaster tools to tell Google about your target users by selecting TARGET USERS IN and choosing United Kingdom as the destination. net domain but your target audience is people searching Google from the UK. #2 – Let Google know about your target audience In order to receive these emails you have to enable email notifications by selecting SETTINGS (that’ the top right gear style icon) and then WEBMASTER TOOLS PREFERENCES. In case there is a problem with your website (server is down, hacked, affected with malware), Google can notify you via email. Since one-to-one communication is impossible due to the volume of webmasters, webmaster tools is the medium to get information from Google about your website. Google developed webmaster tools so that they can communicate more efficiently with webmasters. #1 – Ask Google to notify you if there is a problem with your website Let’s examine which of the features of Google webmaster tools are important for SEO purposes and how to use them. If you are a website owner and you are not using this tool, you are certainly missing out a lot of features that can make your SEO job easier and most effective. It is free, it’s Google and it can give you a lot of information about your website. Google webmaster tools is perhaps one of the most useful tools today for SEO. ![]()
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